It looks like the brain has an automatic timer, a wound spring pushing an emotional impulse to choose. We didn't evolve to know the world, but to make the most statistically efficient decision given limited data and time. Without impulse to close the deal, no decision is possible with pure reason. With enough thought, every possibility can be made to appear equally valid. Reason is a tool to serve impulse, not the thing that provokes decision. You can reason your way to any conclusion you want. Wanting is the key. […]
[C]ognitive science demonstrates that you're not bright enough to realize what a clusterfuck your life is, because you're wired to tell yourself a coherent story after the fact. Microsecond by microsecond, your neocortex spins a story that says: "I meant to do that." Your conscious mind thinks its Sherlock Holmes, but really it's Maxwell Smart, tripping through life and weaving coherent excuses to maintain the illusion of control.