How the Kindle got its name

October 20, 2009

I can't have a conversation about the Kindle without someone asking, "What the hell does ‘kindle' mean?" Well, here you go.

[Jeff Bezos] wanted to talk about the future of reading, but in a small, not braggadocio way. We didn't want it to be ‘techie' or trite, and we wanted it to be memorable, and meaningful in many ways of expression, from "I love curling up with my Kindle to read a new book" to "When I'm stuck in the airport or on line, I can Kindle my newspaper, favorite blogs or half a dozen books I'm reading."

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