Google has been developing a new algorithm for indexing textual content in Flash files of all kinds, from Flash menus, buttons and banners, to self-contained Flash websites.
In the past, web designers faced challenges if they chose to develop a site in Flash because the content they included was not indexable by search engines.
Dear online stores, while this little development may make your Flash-only sites more visible to search engines, it's not going to help you push product. I can't tell you how many times I've gone to a Flash-only site, clicked around a bit, found something interesting that I wanted to share, and been unable to share it because there was no URI to that particular "page."
If a referral from me to your product requires steps similar to those found below, then consider it a lost sale because I'm not making the referral:
- Go to the index page.
- Wait until [insert description of useless animation] runs its course. Yeah, I know it's annoying, but isn't it cute!?
- Click the glowing red orb.
- Click the text in the bottom right that says "Products."
- Wait 30-60 seconds (depending on your Internet speed) for the slideshow to load.
- Rollover the slideshow and move the mouse to the right.
- Click the picture of the Holy Grail (it was the fourth picture when I did it the first time, but its position seems to change depending on the fullness of the moon).