According to new data released yesterday by the Nielsen Company, people who own digital video recorders, or DVRs, still watch, on average, two-thirds of the ads.
You’ve got to be kidding me. What? I’m this guy: “People who have DVRs often insist that they never watch commercials, as if skipping commercials is a badge of honor.” I don’t think I’ve seen an ad on my TV or computer in five years.