Gruber on Adobe's re-branding of Lightroom as "Photoshop Lightroom." "This doesn't help Lightroom; it hurts it. The implication is that Lightroom can't stand on its own, that it isn't significant enough to be considered a peer to Photoshop. A mere glance at the software shows this just isn't so — it's a very significant app." I absolutely agree -- the name change isn't just awkward, it's hurtful.