I've finally fallen inline with a lot of my online colleagues and am now offering a full content RSS feed. If you are already subscribed, pay this announcement no mind as you've no doubt noticed the change. If you aren't subscribed, what are you waiting for?
I'm not really sure why I stuck with the excerpt-only feed for so long; I think the only thing served by such restricted content was my ego (i.e., the page hits I'd get from people clicking their aggregators to read the rest of my posts). I'm over it.
Some impetus for the change has also come from the fact that I use Bloglines a lot on my mobile phone, which really exacerbates the annoyance of excerpt-only feeds: you have to click forward once to read the rest of the article and then click back twice to return to the list of feeds. While these are negligible motions on a fast connection (or within a regular browser where you'd simply open the links in background tabs), they quickly become irritating on a non-EDGE/UMTS/HSDPA/etc device. I don't want my feed to be annoying.
What About Your Google Ads?
It's true, my AdSense revenue might take a hit (I show Google ads on individual archive pages (i.e., those that are linked to in the RSS feed)), but I think that's highly unlikely given that most of the people subscribed to my feed aren't the type to click on an ad anyway. I think it's safe to say that the only people who click on the ads are those coming from web searches, who won't be affected at all by the change.